P.16 Value Creation and Impact

16 Value Creation and Impact WILLs Inc. upholds "MAXIMIZE CORPORATE VALUE" as its management philosophy. We aim to form efficient capital markets and maximize the corporate value of listed companies. We work to realize a sustainable and virtuous society by enabling companies to raise funds smoothly through capital markets and return profits to society. Stakeholder Expectations [Shareholders and Investors] As a digital infrastructure for IR, we will work to improve long-term corporate value and provide stable and continuous profit returns by fusing our track record and knowledge with new technologies. [Employees] In addition to developing expert talent and promoting diversity and inclusion, we are working to improve engagement by creating a rewarding work environment. [Customers] We support the maximization of corporate value by finding optimal investors, conveying appropriate corporate value through effective information and stories, and increasing dialogue. Furthermore, we reduce the burden of IR operations through solutions that DX this process. [Local Communities] We contribute to regional revitalization and the development of the Japanese economy by revitalizing local economies through 'Premium Yutai Club Furusato Nozei' and supporting local companies through the 'Made in Fukushima Project.' [Environment] We contribute to the reduction of CO₂ emissions through paperless operations via our business, such as the digitization of shareholder meeting convocation notices, virtual shareholder meetings, and the digitization of investor-related materials. Value Created (Outcomes) [Internal Outcomes (Impact on Capital)] We have built a strong financial base through sustainable growth. We continue to invest in growth and develop new services, while enriching human capital by hiring and developing expert talent and strengthening AI/DX talent. We also enhance brand value and competitive advantage in the IR/SR support field through awards and improvements in service quality. [Outcomes for Society and Customers] Through our platform services and sustainability solutions, we help client companies optimize their shareholder composition, advance their IR/SR activities, and build content and stories that contribute to dialogue between companies and investors. Furthermore, we contribute to environmental and social value creation, such as paperless operations through the spread of electronic convocation notices and virtual shareholder meetings, and regional revitalization through hometown tax and donation systems. [Negative Outcomes] However, social credibility damage from system failures or information leaks, a decline in intellectual capital due to talent turnover, and a decline in profitability of new businesses or growth investments could impair corporate value. We work to reduce these risks and improve sustainable corporate and social value by strengthening information security, developing and retaining talent, and advancing our governance system. Impact [Promotion of Personal Asset Formation] We promote market participation by individual investors through services such as Premium Yutai Club, supporting the flow from 'savings to investment.' We contribute to the supply of growth funds to companies, as well as to personal asset formation and the sustainable growth of the Japanese economy. [Improvement of Transparency and Soundness of Capital Markets] Through IR-navi, integrated reports, and sustainability solutions, we support companies in enhancing their information disclosure and value creation stories, and promote constructive dialogue between companies and investors. We contribute to the realization of a capital market with high transparency and trust by correcting information asymmetry and forming fair values. [Contribution to a Sustainable Society and Environment] We promote the reduction of environmental impact through the digitization of convocation notices, virtual shareholder meetings, and investor-related materials. We also support regional revitalization and the revitalization of local economies through Premium Yutai Club Furusato Nozei and benefit platforms utilizing local products, contributing to the realization of a sustainable society where companies, investors, and local communities develop together.